Why you design | Reason


May 2022

Before you build a design, you must keep in front of you the purpose of and requirements from the product. Once you have the must haves listed, these should become the foundations upon which to build your design. For the longest time, design has been just about the visual aspects of the product but now it is ‘also’ about that. The beauty and visual appeal of the design is no less important but it should be given clear direction. Even the aesthetics should be driven by some purpose and reason relevant to the product.

This Dumbee and Brainee edition gives a unique insight into the world of design and the importance of its purpose.


What Brainee taught us is that although circular cells might have looked cuter and squares would have given birth to completely new kind of hives, however, these shapes would have compromised the ability of the hive to meet its purpose. For example, every next generation of smartphones is becoming slimmer and sleeker. The purpose is to make smartphones more portable. Also, as technology becomes more efficient and micro-chips become smaller, slimmer phones allow better space utilization. No doubt these aspects are then utilized to create an attractive product.


Dumbee’s wish for a bigger cell also left an important message: inconsistency can be the death of any good design. Bad symmetry, lack of standardization and inconsistent patterns can make the user experience very uncomfortable and unnerving. Humans have a natural tendency of developing a comfort zone regarding things they interact with. Any inconsistency would make the product less trustworthy, attractive and memorable.


Top of the tree would have been an excellent lounging spot with an excellent view but it would have unnecessarily complicated the work-flow of the bees. So, keep your design simple. Often, we become used to the way things have always been done and we are unable to discover better methods. So, ideate with an open mind and brainstorm to interact with different point of views. The best solution is to keep the users and audience of your product in mind. Build different use cases and put yourself in the user’s shoes, list down the main action points and how they can be made simpler.

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Fahad Ali, Author

Fahad is PM at ARFASOFTECH but has a knack for writing. He enjoys writing about the latest technologies and evolving trends. Most of his writings revolve around trending technologies and their integration into operations.

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