November 2021

According to Statista, mobile apps are expected to generate over $935 billion in revenue by the year 2023. How is that possible? Because almost 87% of smartphone users spend their time on ‘apps’. I wouldn’t say I am surprised. Also, there are about 7.94 billion connected devices in the world today. It’s amazing how the number even exceeds the global population.

Speaking of, smartphones are aggressively penetrating the current global market. Pretty evident! This excessive use of smartphones means an increasing number of mobile apps to keep them running. IoT, AR, chatbots, hybrid, and cross platform mobile app development seem to be driving the mobile app market growth.

Popular Mobile Operating Systems in Use Today

Nearly every smartphone needs an operating system to function, and when we talk about the most popular OS for smartphones we only think of Android and iOS (and windows maybe).

Now traditionally, you need to develop two distinct apps to cater to both platforms – meaning you have to write two separate codes, design two separate wireframes, two separate teams, additional development time, and let’s just not ignore the long budget planning to make ends meet. 

But what if I tell you that you can kill two birds with one stone through cross platform mobile application development. Well, you already knew that, didn’t you? 

Then I am sure you know how important it is for mobile applications to run smoothly no matter the platform right? 

Therefore, if you too want to develop solutions under a specified budget, and in a time crunch, there is no better option than cross platform solutions for mobile app development.

Source: Statcounter

In this blog, I will exaggerate (yes, exaggerate) about why you should prefer to create cross platform mobile apps.

What is Cross Platform Mobile App Development? 

In simple words, cross platform app development is all about building one singular application from a single code base, fully capable of running on multiple platforms. Meaning developers have to write the code just once and this written code can then be reused for other platforms as well. React native is considered the most popular language for cross platform development. Does it make sense? Of course, it does, who am I kidding. 

Now let’s shine a light on some of the reasons why you should choose cross platform development for your next project

Advantages of Cross Platform App Development

‘Faster than light’ development

If you are a tech start-up or a service provider dealing with a bunch of customers every day, you would know how important timely delivery is. Therefore to make sure that your customers get everything they need, that too, on time – cross platform development offers the best solution.

There are all sorts of people in the world using all sorts of operating systems. According to studies, Android is the leading mobile OS worldwide in June 2021 with a 73 percent market share and iOs with 27%.

Therefore if you think that only developing for Android or for iOS can help you get the much-anticipated win in the market, you are wrong! Because at the end of the day inclusivity is important.

Now that you have finally realized the importance of capturing both Android and iOS users. Developing two distinct apps is gonna cost you both – a fortune and time. But building a singular project with reusable code that supports different devices is a step in the right direction. 

Convenient, dynamic, and consistent

Your app has finally seen the light of the day? Now comes the hard part. Maintenance. Not so easy now, is it, baguette boy! But with cross platform app development, maintaining and updating apps is the walk in the park. Automatic updates ensure that your customers have the contemporary version which positively adds to their overall experience. 

Additionally, cross platform applications offer high performance. They are fast and reliable. You can make use of Xamarin, React NativeFlutter, or Adobe PhoneGap (all leading technologies) to build a highly scalable and standardized app. 

Moreover, it’s very easy to understand that both Android and iOS differ in terms of design and navigation. No need to drive yourself insane because of all the UI differences when cross platform development can handle it for you by default which as a result enables you to develop a more coherent brand identity with as minimal effort as possible. 

Have your ‘Integration’ in the Clouds

Nowadays, everyone is talking about the cloud – cloud this, cloud that. To my surprise, now most of the cross-platform and hybrid apps are leveraging cloud technology.

There are many tools, plugins, and frameworks (such as frameworks PhoneGap and Titanium), available for seamless cloud integration. Cloud technology not only helps with secure data storage but also is very cost-effective.

Therefore, cloud-based applications are reliable and offer faster services, plus they can save you the hassle that comes with physical IT structure failure and installation. Last but not least, apps integrated with the cloud are much easier to scale than otherwise. Just saying. 

Cross Platform Mobile App Frameworks


How to Choose the Right App Development Framework 

Now it all comes down to the things you should consider before choosing an app development framework and let me tell you if you keep the below-mentioned things in mind – you are in for a surprise. 


Speed and performance are very important for mobile applications because these two factors can literally make or break your business – therefore choose the development platform that delivers optimal performance regardless of the intensity of future updates. 


The cost of mobile app development can go up to $10,000, and this is just the best-case scenario. On the contrary, it can cost you even more. The reason why you should always consider the cost. Always opt for a platform that offers high-quality product development along with cost-efficiency. I know, this can only happen in an ideal world, but it’s not impossible. 


Data breaches are quite prevalent in this digital age and they are inevitable. Hence why your app should offer higher levels of security without compromising even the slightest of customer details. At the end of the day, it all depends on your development platform – how secure it is to counter an attack. 


Don’t commit to something if you know you don’t have the necessary resources to see the project to fruition and by resources, I mean developers with skills. You simply can not have a flutter app if you lack the skills or qualifications to have one. The best option is to either go for staff augmentation or just hire a dedicated team to get the job done. 


Quick deployment is also one of the very important factors to take under consideration. Your deployment should be quick and intuitive so that mobile applications can be used right away after development is concluded. We can’t have people waiting now, can we?

Native app development VS Cross platform app development

The Bottom Line – Cross Platform Mobile App Development

Mobile applications are only going to grow. There is no going back, just forward. 

Name one thing that you can do without your smartphone. 

Still waiting.


Alright, times up. 

Let me guess, you couldn’t think of anything, right? 

That’s because it’s true. 

Talk about paying your bills, shopping, ride-hailing, binge-watching, chatting – I can’t remember the last time I did something where I didn’t feel the need for technology.

I am sure I am not the only one. 

Customers need such intuitive digital solutions to get the job done on the go and mobile app development companies, on the other hand, are making it possible. 

Speaking of businesses, I think it’s hard for businesses to have that edge in the market if they feel reluctant towards investing in good software products. Having a platform that is carefully planned and structured can guarantee a visible lift in revenue – be it marketing, sales, business development, HR, or the finance department for that matter.

One of the many reasons why companies are developing intuitive applications every day – to stay on top of things and most importantly to meet the growing demands of customers. Speaking of, cross platform mobile app development services offers the most efficient and compatible solution. 

If you too want to develop a perfect solution that guarantees ROI and customer satisfaction – get in touch with us now. 


Fahad Ali, Author

Fahad is PM at ARFASOFTECH but has a knack for writing. He enjoys writing about the latest technologies and evolving trends. Most of his writings revolve around trending technologies and their integration into operations.

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