The concept of startups is still in its nascent stages. The new wave of startups has created a sense of urgency, that now is the time to come up with something “New”. 

This can go in both directions as this can prove to be the starting point to a stable culture of startups or a short-lived period whereby everyone will try to jump on the bandwagon and create something new. 

People are prone to simply jump the gun out for fear of missing out. Whenever a lucrative trend comes around, everyone has this newfound passion and enthusiasm to create something new and original. The initial stage of ideation is exhilarating and challenging. The release of dopamine and the rush that we experience inside our bodies is enough to make us believe in the practicality and success of our ideas.

The initial rush seems to fade away in most cases when the idea is put to discussion and practical measures. There have been countless discussions and reports as to why the majority of the startups fail and only a few manage to survive. There’s no one particular answer to this highly anticipated question but a few of the most observed reasons can be cited. 

Insufficient market research, lack of prior planning, running out of cash, poor management team, losing focus and determination, refusing to take advice are some of the commonly observed attributes behind the failure of a startup. 

But the pertinent question and the one I would like to discuss here is the struggle to come with something new and original. The grind to find newness in your startup idea and something that will ultimately be filling a gap can take a toll on the majority of people. People are prone to giving up under immense pressure. What would be the best way to not give in to the pressure?

The rationale that your idea should be original, something that hasn’t been done before is a bit flawed. Knowledge and information don’t travel in a vacuum, you will get inspired, you will take leads from others’ work and that should be normalized. Until or unless you’re not entirely copying someone’s idea, you shouldn’t indulge in the imposter syndrome. 

Pill of Motivation

Imposter syndrome is real and people suffer from it. You shouldn’t self-doubt your ideas if they are similar to someone else’s because your individuality will shine through it no matter what. Don’t simply refuse to put trust in your own ideas because no one else will if you don’t. Before starting something, you should have faith in yourself and your idea. Startups fail because they don’t put forth efforts and belief in their own work and that leads to a half-hearted effort.