October 2021

The pandemic has definitely changed shopping patterns and behaviors. People are more dependent on online shopping and therefore the margin to increase your e-commerce sales has increased manifolds. If you’re a well-established business or a small business on the internet, you have an equal chance to make the most of the holiday season. 

After all, who doesn’t like sales and discounts during the holiday season? It’s that time of the year when it is actually okay to indulge in a little splurge and buy friends and loved one’s gifts that they will cherish for years to come. Holiday season 2021 is approaching and with that customers are looking forward to the yearly holiday sales. These sales have become a thing in the past few years and people anticipate them to become bigger and better with every passing year. You just need to have the right strategy to attract the customers in place.

Tips and Tricks to Increase eCommerce Sales

If you are looking to make big use of the holiday season, you should strategize your marketing plan accordingly. Here are some tips and tricks to increase e-Commerce sales during the holiday season 2021.

Ring the bell on sales

People eagerly wait for holiday season sales on their favorite products and fear losing on them because of their busy schedules. It can skip your mind and you will be angry as hell but that’s where you as a business can come in and make things easy for your business and the customer. Timely reminder on products and the discount being offered is a great way to market yourself to increase your e-commerce sales.

Be as clear as you can with discounts

People find it attractive if they can find the information they are looking for easily. If I would have to search on a website for discounts and they are hidden somewhere or the process of getting a discount is tedious, I will click back and shop from somewhere else. This is normal user behavior and that is why you need to keep avoiding this practice of playing with the customer. Outline the discounts clearly on the front page for people to find and shop. 

This is just one example of increasing your e-commerce sales through cleverly strategized marketing. Keep reading to learn how to make this happen effectively.

Create special landing pages 

You want to be as clear with the sales and discounts as possible and for that, you should have special landing pages exclusively stating the discounts. Let’s discuss the Shield Republic landing page shown above, they have an exclusively designed landing page to showcase ongoing discounts. The discounts are the first thing on the page that will have your attention and is clickable. Customers appreciate this more than ambiguously hidden discounts that they have to go on a hunt to find out. 

Cut the cost of shipping

Who likes to pay extra bucks to get the discounted parcel shipped to them? No one, right? There wouldn’t be a single customer who willingly pays shipping costs, not even millionaires. 

We all love free shipping on our holiday shopping and otherwise as well. For this reason, try to indulge your customers in shopping by offering discounts as well as free shipping. If the product costs less and the shipping costs more, it’s unlikely for a customer to make the purchase. We all have been there leaving our carts behind sadly. 

Try to set the limit for getting free shipping low as well. This is another factor that can really boost your sales.

Make fast shipping a thing

Free shipping is a great attention grabber but there’s something that supersedes it and that is “Faster shipping or express shipping”. Shipping has been a deciding factor for customers. And with free shipping, the next enticing factor is express shipping whereby you make it possible for customers to have the things delivered within a day or two.

Opt for the cross-selling technique 

When the shipping and discounts clearly advertised are taken care of, it is time for the next step. Next in line is “Cross-selling technique” and here’s what it is. Suggest products that align with customers’ usual purchasing behavior. What does this imply? It simply means that you are to suggest products similar to what they usually buy. 

For instance, if you go to Apple’s website to buy an iPhone, they will suggest you buy AirPods, wireless charging, and Apple care with it. This is how you strategize your marketing by suggesting products that are similar to what they usually buy. It is great to increase holiday sales while adding value to your customer’s shopping experience.

Give free sample size products as gifts

We all like to travel with travel-size products, right? This can be a great way to boost sales during the holiday season. Offering sample-size products for free on making a purchase is definitely a great strategy to increase your sale revenue and the one that has worked and is used by big names as well. 

For example, if you have ever shopped with Sephora or a big brand, you know they give free sample size products as gifts to lure customers into making a purchase and building a loyal clientele. 

Strategize around mobile users 

Mobile e-commerce is unarguably a reasonable market to strategize around especially during the holiday season. In 2021, 72.9% of retail eCommerce is expected to be generated via m-eCommerce. The majority of people rely on their mobile devices to make queries. If you successfully tap into this resource and attract mobile users, your sales are likely to go up.

Recover abandoned carts

Customers leave carts behind without checking out and that is where marketing comes in. It shouldn’t feel forceful but natural to make them return to the cart by offering some discounts on what they were looking to buy anyways. There are other ways to lure them into taking another look at the abandoned and changing their minds. 

Brands like Nike will send you an email to update you on your cart or the following inquiry. They will send you updates regarding the search you made, the availability of a certain product, and discounts and offers. This is a quick yet subtle way to increase sales effectively.

Partner with influencers to gain traction

The culture of using influencers to promote your business and advertise your sales is quite common now. Brands on board famous influencers to gain traction and convert viewers into customers. You can use this method to advertise your holiday sales beforehand to generate traffic and to increase sales by having them buy the same product their favorite influencer just did.

Choose the marketing channels wisely

When all is done and decided, it is important that you choose the marketing channels that can help you increase sales. It is important to figure out the channel that your targeted audience will be on and use it to advertise your sales and promotions. There are multiple options available such as Instagram, Facebook, email marketing, and Google Ads along with many others. Choose the one that suits your business better.

 Implement personalization and customization

Customers value a brand more if it gives them a personalized shopping experience. It is a great tool for conversion optimization and is regarded as a deciding factor often. In simple terms, customers are more likely to make a purchase if they think the brand they like understands them better.

In fact, one study from Janrain found that 73% of customers are fed up with being shown irrelevant content.

Technology can be your savior in this case as machine learning helps in customizing content for the customers. The incorporation of machine learning and AI into e-commerce is becoming a common practice and allows retailers to customize the shopping experience. 

Ensure 24/7 customer support services 

Customer support services are highly valued by customers. Customers value brands that answer their queries on time and are there to help them with questions and concerns. But if your business doesn’t have active customer support services, chances are that customers will dump your services no matter how good your products are. 

Technology really comes in handy in this case whereby you have the option to integrate chatbots with your website to offer uninterrupted customer support. 

Create multiple payment gateway options

Optimize your payment options. Since holidays are the busiest time of the year with people trying to get their loved one’s gifts across different locations. Offer customers multiple payment options and make deliverables easy across locations. Customers value a brand more if it feels that the brand is considerate of their thoughts and emotions.  



Be the Reason for Their Happiness During the Holiday Season

To sum it up, what is that one thing that connects everyone together during the holiday season? It is the spirit of making everyone happy and joyous. Strategize your marketing around this and customers surely value businesses that feel personal to them. They will happily buy from you if the experience feels personalized and customized according to their needs. 

All the above-mentioned tips and tricks are ways to increase your sales revenue while keeping the holiday spirit intact.


Fahad Ali, Author

Fahad is PM at ARFASOFTECH but has a knack for writing. He enjoys writing about the latest technologies and evolving trends. Most of his writings revolve around trending technologies and their integration into operations.

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