E-commerce has revolutionized the business world. It has made it convenient and accessible for everyone to start a business and run it smoothly with the help of software like Magento, Shopify, and WooCommerce, etc. The focus of this article will be on e-commerce development using Magento, which is a leading platform for e-commerce business. It has attained this stature because of the features it offers, but it isn’t devoid of disadvantages. We have put together a list of pros and cons for Magento that will help you decide whether you should choose Magento for your e-commerce business.
First, we would like to start with the pros
SEO done right is integral to the expansion and success of an e-commerce business. Achieving an optimal position in search engines like Google and Bing is important for the growth of your business. It drives organic traffic for Amazon, Walmart, and other successful marketplaces. Magento performs well in this department, both for its website and customizable sections. It offers the flexibility to curate individual SEO for different pages including URL, meta descriptions, sitemap, and other aspects.
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Magento is an open-source platform, but what does that imply? It means that you can modify the source codes as per your requirements and desire, customize templates, and have the desired functionality for your website. Magento is flexible regarding third-party integrations that allow you to perform various functions like importing products and many more. This ensures regular analysis of the website performance and provides real-time information.
Magento offers a wide range of features that sets it apart from other e-commerce platforms. Features like management of different stores, support for multiple languages, multiple currencies, and pricing.
Magento allows you to set individual prices for products depending upon the group of customers. You can set a different price for your staff and a different price for VIPs. As mentioned above, the community version of Magento e-commerce development has advanced features that other websites don’t. This serves as the biggest selling point and pro for choosing Magento over other e-commerce platforms.
All of the above-mentioned features make Magento the most-opted-for e-commerce platform, thus having a large community of users. This extends easy and quick support. You can post a query in the user’s group and can get a quick answer. The large community has inspired to develop numerous extensions and plugins. Having these support resources at your disposal will allow you to get quick help from the community.
Considering how most users access websites through mobile devices, a mobile-friendly configuration is essential to the success of an e-commerce store. According to one of the surveys, nearly one-fourth of the online shoppers voted in the favour of having mobile-friendly e-commerce platforms. Business owners can’t neglect the fact that most users prefer access through mobile devices.
Magento allows having a mobile site without any inconvenience and gives the best possible user experience to the customers, which has resultantly improved sales and ensured lower bounce rates.
Small businesses start with keeping the possibility of expansion in the future. E-commerce websites should be able to handle the influx of sales and products. Some of the E-commerce development platforms aren’t good at handling pressure and might hinder progress, but Magento can handle scalability with ease. Magento can handle up to five hundred thousand products and thousands of transactions per hour. This lets you customize Magento without any constraint.
Now, some of the cons of Magento as-nothing is devoid of disadvantages.
Magento’s e-commerce development is relatively expensive than other e-commerce development platforms. It has different versions. While the community version is free, the enterprise version will cost you around fifteen thousand dollars. Furthermore, the premium enterprise version exclusive for large businesses cost more than fifteen thousand dollars per year. On top of that, if you can’t install an extension yourself, you will have to bear expenses in the third-party fees. This serves as an impediment for many looking to start their e-commerce business on Magento, which is otherwise an excellent platform to use.
Magento has a large community of users, which entails to scarcity of developers at times. It gets difficult to find authentic developers and the reason for that is the complex understanding required and vast experience with the core software. Even more so as Magento has a large system with over twenty thousand files and two hundred database tables. Developers build their skills over time and therefore charge hefty amounts of money for their services for e-commerce development using Magento.
Magento has a relatively slow loading time compared to other e-commerce development platforms. This makes customization a difficult task compared to other e-commerce platforms. Magento imports the data from other e-commerce platforms at a very slow rate, thus discourages switching. The flexible architecture takes time to set up and increases the loading time. But this doesn’t apply to all the versions, as only the community version is slow. The other two premium and enterprise are quite fast.
Unlike Shopify and other e-commerce platforms, you need a dedicated server to host Magento. It should be configured in a server that you or your developer are proficient in. This puts a limit on hosting Magento. Optimization requires a high level of skill set and concrete thinking. This has to be the biggest con of using Magento, as your website can crash given the bulkiness.
Magento product support is expensive in comparison to WordPress, as consultants and developers charge handsome amounts of money. Official support forum hosts spam because of the lack of monitoring. If you have a problem of your own regarding Magento, you might not get adequate support but can fall prey to spam instead. This shows negatively on Magento, which otherwise holds popularity in the market.
If you are in need of Magento e-commerce development services, you can get in touch with us.